Ceramic EARTH Campaign

In January 2016, the British Ceramic Confederation launched the Ceramic EARTH Campaign. The aim was to raise the profile of the important contribution the industry makes to the UK economy, and to hammer home to policy makers that the industry's full potential is not being realised because of a combination of policies. We have five demands as the part of the EARTH campaign which require urgent and decisive ministerial action. We are not asking for handouts, but for Government to secure a level playing field to allow us to compete internationally and secure thousands of jobs in the UK ceramic industries. Since the referendum on EU membership. we have revised these policy demands to focus on allowing our industry to make a success from Brexit. Our new policy demands are:

E – Emissions Trading Scheme. Whether part of the EU ETS, or as a separate scheme, the government needs to ensure all ceramic sub-sectors receive mitigation measures in full to guard against leakage of carbon, investment and jobs to competitors outside the UK.

A – Action to lighten the cumulative costs of UK energy, climate and environmental policies which harm the sector’s ability to remain internationally competitive.

R - Reduce industrial CO2 emissions by developing a long-term partnership with co-funding assistance for the sector to accelerate the development and implementation of breakthrough technologies.

T – Trade freely. Ensure an adequate and comprehensive UK-EU trade settlement obtaining, if possible tariff free access to the EU and minimise other barriers to trade. New UK free trade agreements must support UK ceramic manufacturers. UK Trade Remedies must be developed to combat market distortions, including those caused by non-market economy practices in China.

H – Housing. Achieve higher growth for the UK economy from government housing policy by enabling investment in the supply chain here rather than overseas.

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